06 / 09Case study
Lurpak
The Lurpak direction treats the product as an ingredient with a point of view. Strong photography, editorial typography and a clear recipe path make the brand feel generous without losing its precision.
- Client
- Lurpak
- Role
- Design & Development
- Year
- 2026
- Scope
- Art direction, Web design, Frontend development, Editorial UX
The story
Lurpak needed a website with a clear point of view and a structure that makes the important information easy to find. The visual direction, responsive interface and CMS-ready content were designed as one system.
The supplied screen capture shows the complete page as it was built. The mockup is used as the case cover across the portfolio, while the screen remains available in the case story for visitors who want to inspect the work.
07 / 09
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Louis van Gelder
